Why Fitbit

Why Fitbit

WHY Fitbit 

When it comes to reaching your fitness goals, steps are just the beginning. Fitbit tracks every part of your day—including activity, exercise, food, weight and sleep—to help you find your fit, stay motivated, and see how small steps make a big impact.

Only Fitbit gives you the freedom to get fit your way.

Everyone’s approach to fitness is different. One-size-fits-all doesn’t always fit you. That’s why we created a family of products that work seamlessly with each other, your budget, your favorite apps and your goals.

We have a history of inventing the future.

We were the first in the category, the first to introduce automatic, wireless syncing, and the first to provide an open API. Our algorithms have been the benchmark. Even now, when we’ve got industry-leading battery life and the thinnest, lightest GPS + heart rate device on the shelf—we’re still just getting started.

Fitness is more fun with friends and family. Lucky for you, all yours are on Fitbit.

Fitbit is accessible on 200+ phones, including Android, iOS and Windows—more than any other tracker. Now you can connect, share and compete when you want, with anyone you want.